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About Beijing Institute Of Graphic Communication

With the mission of “inheriting and carrying forward the printing civilization, innovating and developing the publishing culture”, Beijing Institute of Printing and Information Technology (BPPA) is a pioneer in higher education of publishing and printing in China. The university is under the jurisdiction of Beijing Municipal People’s Government and the General Administration of Press and Publication. Its predecessor was the Institute of Culture established by the Ministry of Culture of the People’s Republic of China in 1958. In 1961, the Department of Printing technology was merged into the Central Academy of Arts and Crafts. In 1978, with the approval of The State Council, Beijing Institute of Printing technology was established on the basis of the Department of Printing technology of the Central Academy of Arts and Crafts, under the management of the former State Administration of Publishing Industry. In 2000, the school was transferred to Beijing. After more than 60 years of construction and development, the school has become the printing and packaging, publishing and communication, design and art has obvious advantages in three areas and the characteristic, worker, literature and art, coordinated development, the only dedicated to training talents for the publishing medium complete industrial chain of full-time type characteristics of high level in colleges and universities, is known as the industry elite.

The school adheres to the principle of moral cultivation and adheres to the school motto of “Abide by integrity, be faithful, be sensitive and act”, and continues to provide programs for the cultivation of talents in media technology, media culture, media art and media management. There are nearly 10,000 full-time undergraduates, postgraduates, overseas students and continuing education students. With seven national first-class undergraduate professional construction point, editorial and publishing subject, printing engineering, visual communication design, digital media art, digital publishing, mechanical engineering, animation, national characteristic specialty construction point 2, Beijing university key construction first-class undergraduate 2, Beijing municipal first-class professional construction point 6, the characteristic specialized construction point 4 in Beijing, It has 11 teaching institutions and 26 undergraduate majors. The university adheres to the construction of characteristic disciplines to enhance its core competitiveness. At present, there are 12 master’s degree programs in first-level disciplines and 7 professional degree programs, among which design and Journalism and Communication are advanced and advanced disciplines in Beijing universities. The university has a postdoctoral research station, with independent recruitment and training of postdoctoral qualifications. In 2018, THE university was approved as a new doctoral degree awarding project construction unit in Beijing.

The university is committed to building an important platform for education and research in the field of publishing and printing. It is the national publishing and printing senior talent training base, the national Green printing and packaging industry collaborative innovation base, and the Talent training base of Beijing Cultural and creative industry. It has a national experimental teaching demonstration center and a national off-campus practice education base for college students. It is the founding unit, chairman unit and vice chairman unit of China Printing Technology Association, China Printing Higher Education Alliance, National Digital Publishing Professional Education Alliance, National Printing electronic Industry Technology Innovation Alliance and other organizations. The national museum of Chinese Printing and the Chinese Edition Library (the Publicity Department of the CENTRAL Committee of the Communist Party of China Publishing Data Center) are located on the campus.

The school insists on strengthening the school with talents and constantly improves the construction level of the teaching staff. It has a large number of leading talents in the national and Beijing press and publication industry, winners of The China Publishing Government Award, Bisheng Printing Outstanding Achievement Award, Beijing High Innovation Plan and other leading talents, as well as a special part-time professor team composed of more than 100 high-end talents in the industry. In addition, it also has a number of experts with special government allowance from The State Council, high-level talents of Beijing Talent Plan, Great Wall Scholars, National Outstanding Teachers, Beijing Outstanding Teachers, Beijing Science and Technology Star, Youth Top-notch talents and other high-level talents and outstanding teaching talents.

The university persists in innovation-driven efforts to promote scientific research. It has 11 key laboratories and research bases at provincial and ministerial level and above. The company has made a series of achievements in the r&d of printing and packaging materials and equipment technology, the application of new technologies in publishing and printing media and industry development consulting, and has a number of independent intellectual property rights in printing ink, environmental protection and intelligent packaging materials and technologies, which are promoted and applied. It has continued to issue industry development reports such as China Printing Industry Development Report and Guide to the Integrated Development and Upgrading of The Printing Industry in the Yangtze River Delta region. It has formulated a series of national standards and industry standards such as the first international standard in the printing field led by China and the application of new technology in book distribution, leading the transformation and upgrading of the publishing and printing industry.

The school is committed to serving the industry and the development of Beijing. Around the “creative design art workers fusion” school characteristics, formed by Beijing green printing and packaging industry technology research institute of scientific research achievement transformation platform as the foundation, university science parks, cultural creative industrial park and the development of college students’ innovative pioneering park to support each other and fusion “one hospital three parks” double gen development model, forming “north seal kechuang” “north seals and” double window, We will build an industrial complex integrating production, education, research and use. Focusing on large-scale national events, the development of national strategic emerging industries, the construction of The “Four Centers” in Beijing, and the transformation and upgrading and integrated development of the publishing and printing industry, it has carried out a series of research on scientific and technological breakthroughs, creative design, consultation and decision-making, and created a number of high-level cultural and creative works that serve major national events. It has obtained a number of research results that highlight the characteristic service industry and the capital, such as “Guide to The Construction and Upgrading of The Core Functions of Beijing Publication printing Guarantee Capital”.

The university adheres to the principle of open education and vigorously strengthens foreign exchanges and cooperation. It has established cooperation and exchange relations with more than 50 universities and research institutions in more than 30 countries and regions, such as the United States and Russia, and has maintained close exchanges between teachers and students. In recent years, the school has actively carried out education for overseas students and recruited more than 300 international students annually, providing talent support for China’s printing and packaging enterprises to regions and countries along the “Belt and Road” initiative. In 2017, the school was selected as one of the first “Belt and Road” National Talent Training bases in Beijing and became the secretariat unit of the base.

For the future, schools will always bear in mind that the school mission is given at the beginning of the country and industry responsibility, grasp the “khalid ents, ability to improve the quality of personnel training and talents cultivating” this fundamental, adhere to the development of the capital and the print media industry, reveals the service publication medium discipline characteristic of whole industry chain as the main line, Combine engineering with liberal arts, art with science and technology, and theory with practice to cultivate composite application-oriented talents, inherit and promote printing civilization, innovate and develop publishing culture, and deepen the four strategies of “characteristic development, open school running, collaborative innovation and green development”. We will carry out the five projects of “education innovation, strengthening the university with talents, enhancing its scientific and technological innovation capacity, carrying forward cultural heritage and innovating, and strengthening the foundation of Party building”. Adhere to the original aspiration of educating students, bravely undertake the mission of strengthening the country, carry forward the past and open up the future, blaze new ground and make unremitting efforts to build the university of Publishing and Media with distinctive characteristics in accordance with the “three-step” strategy established by the university’s third Party Congress.